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Become A Point of Contact

Press Kit

Use the Press Kit’s six examples to reach local and state editors and reporters to generate publicity about Building a Presence activities and participants in your state. These templates offer ideas about news releases and media advisories. You may copy them into a word processing document and fill in the blanks, or you can take relevant sections from them. News releases are generally sent to print media outlets, such as newspapers and state education bulletins and journals, one to two weeks before an event. Media advisories are used a few days before the day of an event and are sent to all media, including newspapers and television, radio, and cable stations.

• Sample news conference news release form
• Sample news conference media advisory form

Here are two samples from a Media Day in Texas—a news release and a media advisory—both of which were successfully used to generate widespread publicity:

• Sample media day news release
• Sample media day media advisory

Use this template to inform your local media about the appointment of a Key Leader:

• Key Leader news release form

Use this template to inform your local media about the appointment of a Point of Contact:

• Point of Contact news release form

How to cut and paste text from the template and sample pages

• Open your word processing program while viewing the web page.
• Highlight the text you want to copy.
• On your browser menu, select Edit and then Copy.
• Switch to your word processor window.
• Place the cursor where you want to insert text.
• On your word processor menu, select Edit and then Paste.